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Media Coverage

Vancouver Sun -- Victoria's Secret mends fences with eco-activists
by Gordon Hamilton
May 10th, 2007
When Victoria's Secret senior executive Tom Katzenmeyer saw the full page ad that eco-group ForestEthics ran in the New York Times two years ago assailing the catalogue retailer as a destroyer of ancient forests, he knew it was no contest.

Montreal Gazette -- First step to sustainability
by Marian Scott
April 21st, 2007
Dawn isn't yet seeping through the curtains when a faint thud tells me a rolled-up Gazette has landed on my doorstep.

Columbus Monthly -- Going green: pretty paper
by Alice Hohl, Eric Lyttle and Jeff McCallister
April 1st, 2007
When news broke that a group of environmentalists from California was protesting the use of virgin paper for Victoria's Secret catalogs, most people probably thought it would be another case of an extremist group being ignored by corporate America.

NBC 4 (Washington DC) -- Green Awakening Taking Place In Paper Industry
March 13th, 2007
Even with e-mail, we are still a predominantly paper society. America uses 100 million tons of paper each year, consuming one fourth of all the trees cut down in this country.

Catalog Success -- Recycled Paper: Seven Ways to Take Action
by James J. Maioho
March 1st, 2007
It’s easy to say you want to learn about using recycled paper, but it’s not a whole lot more difficult to do something about it. Consider these seven pointers.

Globe and Mail -- Victoria's Secret casts an eye at Ontario
by Murray Campbell
February 3rd, 2007
Tom Katzenmeyer has learned to shun controversy and to embrace environmental values. He's also got $100-million of business that he wants to do with people who think the same way and he's looking in Ontario's direction.

Forest NewsWatch -- Forest NewsWatch Presents the Top 10 Stories of 2006 in Forest & Paper Sustainability
January 10th, 2007
Forest NewsWatch is pleased to present its Top 10 Stories of 2006 in Forest & Paper Sustainability.

Alternet -- The 2006 You Didn't Hear About
by Rebecca Solnit
December 29th, 2006
While many of the big stories in 2006 were bad news, there were hundreds of activist successes in 2006 that permanently changed the world.

Women's Wear Daily -- An Eco-Friendly Approach to Catalogues
by Jeanine Poggi
December 22nd, 2006
More than 19 billion catalogues are shipped yearly, the bulk during the holiday shopping season, and retailers such as Victoria's Secret and Williams-Sonoma are adopting eco-friendly alternatives for their mass-mailing businesses.

Quesnel Cariboo Observer -- West Fraser defends forest practices
by John King
December 17th, 2006
Victoria had a dirty secret. Victoria is the ultra-chic, ultra-popular Victoria’s Secret – the infamous maker of sexy women’s lingerie. And she’s made a mint off trees from Alberta’s boreal forests.

Direct Mail News -- Catalogers adopt green paper policies
by Chantal Tode
December 14th, 2006
Is the catalog industry turning green? For years, catalogers have drawn attention from activists for their heavy paper usage while many in the industry insisted that it wasn’t economically feasible to switch to more environmentally friendly paper.

Fortune/CNN Money -- Retailers clean up their paper trails
by Marc Gunther
December 13th, 2006
If your mailbox looks anything like mine during the weeks before Christmas, it is overflowing with catalogs.

San Francisco Chronicle -- Victoria's Secret 'greens' catalog
by Joe Garofoli
December 12th, 2006
After staging 750 national street protests outside Victoria's Secret stores over the past two years, a San Francisco environmental activist group has shamed the lingerie retailer worse than a model forced to wear a moth-eaten teddy.

Grist Podcast -- Victoria's Secret bares all with new catalog policy (mp3)
December 11th, 2006
The parent company of Victoria's Secret announced last week that it will nip a bad trend in the bud.

Graphic Arts Monthly -- GAM Industry News: Victoria's Secret To Be More Environmentally Friendly
December 11th, 2006
Victoria's Secret says its will shift its 350 million catalogs next year to paper made with 10% post-consumer waste or 10% produced with paper certified by the Forest Stewardship Council as drawn from sources that don't harm old-growth forest and protect wildlife.

Financial Post -- Victoria's Real Secret
by Peter Foster
December 8th, 2006
Environmental stormtroopers won a significant victory this week.

Air America -- Eco Talk: ForestEthics and Victoria's Secret Reach Agreement
by Philippe Boucher
December 8th, 2006
"Victoria's Dirty Secret" has been cleaned up as Victoria's Secret agrees to produce catalogs that do not come from endangered forests, that use more recycled content, and that are the product of sustainable logging practices.

Clean Energy Leader -- Victoria's Secret Caves, Catalog Goes Green
December 8th, 2006
With holiday shopping in full swing, some major brands have made announcements that they’re embracing the environmental cause and that paper used in catalogs will come from environmentally friendly, sustainably harvested sources.

Metro New York -- Lingerie giant gets eco-friendly
by Amy Zimmer
December 7th, 2006
Usually when you see Rev. Billy approaching a chain store, you can count on a protest. But yesterday, he and his coterie were instead praising Victoria’s Secret’s new eco-friendly catalog policy.

Globe and Mail -- Limited Brands adopts green plan
by Wendy Stueck
December 7th, 2006
Bowing to high-profile pressure from environmentalists, U.S. retailer Limited Brands Inc. says it will aim to ensure that its catalogues for products such as Victoria's Secret lingerie aren't printed at the expense of endangered forests, specifically shunning paper suppliers that get pulp from Vancouver-based West Fraser Timber Co. Ltd.

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